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German Brand Award 2024 for the Oktoberfest, Christkindlmarkt and Auer Dult brand family

A great success for the new design of the Oktoberfest, Christkindlmarkt and Auer Dult brands: it was honored with the German Brand Award 2024 for "Excellence in Brand Strategy and Creation Brand Design - Corporate Brand".

๐—š๐—ฒ๐—ฟ๐—บ๐—ฎ๐—ป ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ ๐—”๐˜„๐—ฎ๐—ฟ๐—ฑ ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฐ ๐—ณรผ๐—ฟ ๐—ฑ๐—ถ๐—ฒ ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐—ป๐—ณ๐—ฎ๐—บ๐—ถ๐—น๐—ถ๐—ฒ ๐—ข๐—ธ๐˜๐—ผ๐—ฏ๐—ฒ๐—ฟ๐—ณ๐—ฒ๐˜€๐˜, ๐—–๐—ต๐—ฟ๐—ถ๐˜€๐˜๐—ธ๐—ถ๐—ป๐—ฑ๐—น๐—บ๐—ฎ๐—ฟ๐—ธ๐˜ ๐˜‚๐—ป๐—ฑ ๐—”๐˜‚๐—ฒ๐—ฟ ๐——๐˜‚๐—น๐˜
German Brand Award
From left to right: Christian Vorlรคnder (City Councillor), Clemens Baumgรคrtner (Head of Employment and Economy), Florian Bauer (RED), Benedikt Brandmeier (Head of Tourism, Events and Hospitality), Anja Berger (City Councillor) and Manuel Pretzl (City Councillor).

The jury's statement said: "The traditional Munich festivals Oktoberfest, Christkindlmarkt and Auer Dult have established themselves as a unique phenomenon through the skillful combination of established tradition and modern branding." The brand family has succeeded in creating an unmistakable identity with a concise visual language, a specially developed font and a modular design system.

The design of the Mรผnchner Feste und Mรคrkte brand family was implemented by the RED agency.

Further information on the German Brand Award can be found here