The City of Munich is looking for the perfect motif for the Oktoberfest

Let's go to the 2025 motif competition

After the Oktoberfest is before the Oktoberfest: The City of Munich is once again looking for the best, most creative and most effective publicity motif for the Oktoberfest in 2025.

Alle Oktoberfestplakate auf einem Blick
RAW
The Oktoberfest motif competition has been running since 1952.

Public voting from 16 to 26 January

On Thursday, 16 January at 10 a.m., the public voting for the poster motif for Oktoberfest 2025 will start on the official city portal muenchen.de. All fans of the Wiesn can vote for their personal favourite motifs at https://motivwettbewerb.muenchen.de/voting until midnight on Sunday, 26 January.

Participants in the public voting will be entered into a prize draw to win two times five seats in the city council box in the Festhalle Schottenhamel, including one chicken and one beer voucher per person as well as five official collector's mugs with the new motif. 113 proposals were submitted, of which 74 valid poster designs are now available for selection in the public voting.

The poster jury will decide on the winning motif

Begehrtes Souvenir: Die offiziellen Sammlerkrüge zum Oktoberfest
RAW, Moritz Röder
The award-winning motif will adorn numerous licensed items - including the official collector's jug.

The 30 most popular designs in the voting will ultimately be selected by the poster jury. The award-winning motif for Oktoberfest 2025 will be displayed online, on social media, on licensed merchandise and on posters. It will also adorn the official series-produced stein, continuing the series of coveted collector's steins that began in 1978. Since 1952, the City of Munich has organised an annual Oktoberfest motif competition, which is held as an online competition in cooperation with Portal München Betriebs-GmbH & Co. KG on the official city portal muenchen.de.