Cabaret artist Monika Gruber presents the official Oktoberfest beer mug 2023

The Oktoberfest beer mug 2023: "A mobile property with a nice return"

If one more proof was needed that Munich has caught the Oktoberfest fever, then this year's presentation of the official Oktoberfest beer mug has done a good job. Fantastic weather on the Theresienwiese, cheerful guests from the city community, from Oktoberfest landlords to city councillors, delicacies in the Armbrustschützen tent - and an Oktoberfest boss in his parade role: Clemens Baumgärtner, Munich's head of the department for labor and economy, presented the new Oktoberfest mug 2023 to the invited guests in a good mood: "Red heart, yellow beer mug, blue ferris wheel and a green pretzel - one look is enough and you know: This is about the Oktoberfest," explained Oktoberfest boss Baumgärtner and called the mug "a good investment, a mobile property with a nice return somehow – because it is also limited”.

Clemens Baumgärtner: "Moni Gruber does not mince her words"

The ceremonial speech, with which the mug was presented, was also unique. “Who suits me?” he asked himself when choosing the speaker, says Baumgärtner. Monika Gruber provided the answer: “Who could say no when the man with the most beautiful office in the city administration calls? The Monaco Franze from the town hall - only without women's stories. Don Corleone in a costume suit. The godfather of the Oktoberfest." Not only the head of the department for labor and economy had fun with this kind of performance, he had already predicted it: "Moni does not mince her words. She says what she thinks."

And in fact, "die Gruberin" delivered a memorable speech that was a little reminiscent of the famous fasting sermon on the Nockherberg. It wasn't just about the mug, where she was particularly passionate about "this green pretzel" - "a case for the food controls". She also targeted politics, city councillors, climate protesters, vegan white sausage, a ban on pony riding, the "Row Zero in Schottenhamel" ... little was left out.

Monika Gruber's goal in life: "To become an Oktoberfest landloard's wife"

And yet, you could always feel Monika Gruber's love for the Oktoberfest and about "what makes the Oktoberfest special: the people there." She was particularly excited about the landloards: "There are already more requirements for the Oktoberfest landloards today than for a NASA rocket launch!" And so she earned the greatest applause (especially from the landloards present) when Monika Gruber said: "My big goal in life is to become a Oktoberfest hostess - also happy to be the Oktoberfest host's wife." Appropriately, she called the Oktoberfest as a "living machine of happiness".

The cabaret artist and actress Monika Gruber is a genuine Bavarian. Oktoberfest tested by numerous performances around that She was Born in Tittenkofen (district of Erding) and knows the Oktoberfest at its best - thanks to numerous performances in all possible functions at the largest folk festival in the world. Monika Gruber has not performed on stage with a solo program for the last two years. After completing her "Wahnsinn" tour with two sold-out performances in Munich's Olympiahalle, she had allowed herself a longer break. Since this year, she is touring through the republic again until spring with her current program "Ohne Wort".

Monika Gruber and Roland Hefter donate fee to „Herz für Rentner“

Monika Gruber was musically supported by the singing city council: Roland Hefter, with whom she goes on tour and also hosts a radio show, first sang his first Oktoberfest hit "Urlaub auf der Wiesn" and then presented one of the possible Oktoberfest hits for 2023 together with Monika Gruber .

Roland Hefter has been on stage with his own songs for 30 years. The themes unmistakably bear his signature, deal with life with all its facets and of course he sings in dialect. And with heart. So it went with it that both, Roland Hefter and Monika Gruber donated their pay for appearing at the mug presentation to the "Herz für Rentner" campaign. "For that too, a heartfelt: Vergelt's Gott," said Oktoberfest boss Clemens Baumgärtner, whose thanks also went to the hosts, the landloards Peter and Kathrina Inselkammer - and of course Manfred Escher, who designed the Oktoberfest beer mug 2023. "That's one liter of joie de vivre compressed," said Armbrustschützen tent host Peter Inselkammer in his welcome address.

Manfred Escher, the designer of the Oktoberfest mug 2023

"The motif of this year's Oktoberfest mug creates the ideal projection surface for everyone," Oktoberfest boss Baumgärtner praised the designer Manfred Escher from Freising. "Everyone can find their own Oktoberfest story in it." The experts on the jury agreed that the winning design stood out for its boldness and that the limitation to four colors works particularly well for licensed items of all kinds, from beer mugs to T-shirts to pins.

Manfred Escher can look back on many years of professional experience in the creative field. The designer and graphic artist has been based in Munich since 1996 and feels close to the city and the Oktoberfest. The poster jury chose Manfred Escher's design with a large majority.

The Oktoberfest mug 2023 - a real unique specimen

The current series beer mug is part of a popular series of high value to collectors that starts in 1978. Since 1987 there is an additional mug with tin lid as a collector's item. This year, the lid shows the former host of the Armbrustschützenzelt Richard Süßmeier (1930 - 2020). He was elected spokesman for the Oktoberfest hosts in 1970 and made this position a brand. Süßmeier, who was also called "Wirte-Napoleon" because of his height and his love of disguise, was a prominent, successful landlord and a brilliant, punchy speaker. Or as Baumgärtner said: "A real one-of-a-kind." Which also applies to the Oktoberfest mug 2023.